Planning and Research

Through market and trend research analysis is possible to understand industry shifts, changing consumer needs and preferences, and shape where the effort and resources for the new product planning should focus: Users and Consumers Requirements, Functions, Features, Positioning, Competitors Market Places.

The factors that determine future trend can be monitored by using qualitive and quantitative research: Desk analysis, Interviews – personal/group, Focus groups, Work shops, Brainstorming with expert/opinion leader, Online panels and survey, Usability testing, Experience days Infield investigation, Media and Brand monitoring, Cool hunting Social networking and blog/forum monitoring.

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