Proof of concept, prototype, pilot or MVP (Minimum Viable Product): these are all terms often used interchangeably. However, they have different meanings and functions that should be kept in mind during a design strategy.
The Proof of Concept (PoC) has as main purpose to validate the concept of a product: is it actually practicable on the market? The output of a PoC is basically a “yes” or a “no”. And it is for this reason that many entrepreneurs are afraid to go into it: they are worried that the idea of their product may die too soon.
In the Proof of Concept (POC) a design draft is created to test the project idea, in order to demonstrate its feasibility. The PoC is supported by various tools such as the prototype, the pilot or the MVP (Minimum Viable Product).
Only when the product concept proves to be feasible, the prototype can be designed. It is at this stage of the design process that the product takes on a more concrete form: thanks to the creation of a simplified version of the product, its use can be tested on the users to whom it is addressed.
With the MVP or Pilot we still take a few steps forward.
When an MVP is defined, a simpler version of the product is created, but it is essential that it brings with it the value that this product brings to users’ lives, in order to be able to test it on the market. A MVP must be visually attractive, useful, usable and functional so that it can attract the first users, test the market and measure the results obtained to – only later – develop the product for the production phase.
For more than 20 years of experience, we have been following our customers in every phase of the project: we take care of the product from the concept to its validation on the market, creating the first prototypes, MVPs and analyzing the results to ensure that they are consistent with the objectives of the customer. If you want to rely on a strategic partner for the realization of your product, contact us for more information regarding our working method