The first hand sketched aesthetic lines that generate the ideas and the shapes for the main features of the new product. Among a number of design directions, the best proposals are selected and evaluated in terms of technical and construction feasibility.
For the selected design direction, a mathematical model of the style surfaces is created. A precise process is constantly monitored in order to ensure that the original style concept is maintained along with an in-depth study of the functions and manufacturing feasibility.
A in house laboratory equipped in order to perform prototype adjustments and samples analysis.