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Proof of Concept, Prototype, Pilot or MVP (Minimum Viable Product): Let’s Be Clear

Proof of concept, prototype, pilot or MVP (Minimum Viable Product): these are all terms often used interchangeably. However, they have different meanings and functions that should be kept in mind during a design strategy. The Proof of Concept (PoC) has as main purpose to validate the concept of a product: is it actually practicable on...
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Designing the User Experience in Product Design

Designing the new User Experience in an ever-digitalized world is a very stimulating job, but our approach remains human-centred.
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4 Product Design Trends to Develop in 2022 For Companies and Designers

What will the world of industrial design hold for us in 2022? We have identified 4 product design trends to follow in 2022 for companies and designers.
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Child Car Seats Design

Child Car Seats Design: a Conversation With Federico Rossi, Design Director of ZAAFDesign

Child Car Seats Design: a conversation with Federico Rossi, Design Director of ZAAFDesign.
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Outsourcing Product Development

Outsourcing Product Development: 7 Good Reasons For Choosing An External Team

In more than 20 years of work, we believe that the contribution of an external team can really make a difference in product development. Our 7 good reasons to choose outsourcing product development.
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Industrial Design Talks: a Conversation With Federico Rossi, Design Director of ZAAFDesign

Design and innovation: a conversation with Federico Rossi, Design Director of ZAAFDesign.
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European Product Design Award 2021 in Children Products

We are pleased to announce that our Smart Infant Carrier was awarded the European Product Design Award 2021 in the Children Product Category.
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Circular Economy: the Role of Design in Product Life-Cycle

Our Design Director Federico Rossi explains how crucial is the role of design for the creation of products that meet the needs of the circular economy: from materials to consumption forecasts.
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Agrodesign: How to Open the Doors to Innovation in The Agricultural Sector

Design and innovation in the agricultural sector: discover our design process to have a unique product on the market.
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